Jetpack

How to increase your blog’s traffic with Jetpack

Jetpack comes with a set of features specifically designed to help you increase your site’s traffic and grow your audience. That is after all the reason we build websites and blogs and write content – for people to see them, read them and enjoy them :-)

Jetpack helps you tackle this along two fronts: attracting new visitors to our sites and encouraging the existing ones to keep coming back.

 

Getting more traffic

Its worth mentioning what countless people have said before: writing well-written, useful and targeted content is eighty percent of the job. Neither Jetpack, nor any other plugin, is a silver bullet that can ever be a substitute for that. However, if you’ve got that nailed, these features will help you with the other twenty percent:

  1. Publicize
    Jetpack PublicizePublicize simply automates what you probably do already: posting your articles directly to Twitter, Facebook, LinkedIn and a few more social networks. Once you set this up (about 5 minutes usually) you can sit back and not worry about this and focus on writing great content while your friends and followers read what you’ve just posted.

  2. Sharing
    The Sharing feature, when enabled, places share buttons at the bottom of your blog posts. This allows (and encourages!) your readers to share your content with their own networks giving you broader reach. Currently we supprt Twitter, Facebook, Reddit, StumbleUpon, Digg, LinkedIn, Google +1, Print, and Email. Additionally you can define your own custom services.

  3. Site Verification
    Verifying your website with external services like Google, Bing and Pinterest. This means you will be rated as “safe” by these services (e.g. by getting a “Verified” badge) and gives you to access advanced features (e.g. Webmaster tools).

  4. Enhanced Distribution
    At WordPress.com we have a service called “Firehose” which is a stream of the public data (public posts, comments, etc.) that flow through WordPress.com as well as Jetpack blogs that enable Enhanced Distribution. The firehose in turn is used by companies and people to display your content at which point they are required to link back to your blog. This means that you get both traffic back to your site as well as building up quality back-links.

  5. Google+ Profile
    Sharing_Settings_GoogleLastly, when you activate and connect this feature you connect your blog and with your Google+ accounts. Now, displayed below your posts, will be a link back to your Google+ profile, a Google+ follow button and a link will also be added to your Google+ profile allowing Google+ users to find you more easily.

 

Keep them coming back

The other side of the coin is staying in touch with the visitors who’ve seen and read your content so that they don’t forget about you and come back to see what else you have to say. You may not necessarily want to use all of these of course as it depends a lot on the kind of site or blog you’re running. But because Jetpack makes it easy to turn these on and off some of our users opt to try things one at a time to test out their effect.

  1. Jetpack Comments
    Comment Module NotificationsComments are a great way of enabling your visitors to join the conversation. It can be a pain for them however to have to creat a new account if its their first time visiting your site. Jetpack Comments enables your visitors to use their existing WordPress.com, Twitter, or Facebook accounts when commenting on your site making it more likely they’ll do so.

  2. RSS Widget
    RSS is used by millions of people to keep track of blogs they like. When you enable Extra Sidebar Widgets in Jetpack you can show widget that allows you to add links to your blog’s RSS feeds in your sidebar. This makes it easy for your readers to stay updated when you post new content or receive new comments.

  3. Likes
    Likes MetaboxLikes allow your readers to show their appreciation for your posts and other published content. They will then be able to review their liked posts from their WordPress.com Reader which will remind them your blog exists and encourage them to come back.

  4. Subscriptions
    Easily allow any visitor to subscribe to all of your posts via email through a widget in your blog’s sidebar. Every time you publish a new post, WordPress.com will send a notification to all your subscribers. Depending on their preferences this notification will either show up on their WordPress bar (top right) or they will receive an email directly in their inbox.

  5. Notifications
    Example of a comment Push Notification from the WordPress for iOS app

    Example of a comment Push Notification from the WordPress for iOS app

    Finally, this last one is for you, the site owner. With Notifications enabled you will be instantly notified when somebody comments on any of your posts or previous comments. This means that you can instantly comment back making your interaction with your readers feel more personal and in real-time.

 

And of course, Jetpack also gives you great stats so that you can see the effect of your work! If you’ve not used Jetpack before, read our step-by-step installation guide here to try it out for yourself.

If you are a Jetpack user already please tell us what you think in the comments and, if you’d like to get involved by writing a guest post about Jetpack get in touch!

Posted in Tips & Tricks | Tagged , , , , , , | 6 Comments

How to add a default fallback image if no image can be found in a post

When you publish a new post on your site, Jetpack crawls it and looks for images that can be used when sharing that post on Facebook, on Twitter, or if that post appears in the Top Posts and Pages widget in your sidebar.

Jetpack starts by looking for a Featured Image. If you didn’t define any, we will look for slideshows and galleries, and then for single images you may have inserted in your posts. If you’ve inserted an image that is hosted on another site, we can use it too.

However, sometimes you may not have added any image to your post. In such cases, you can add this code snippet to your theme’s functions.php file, or in a functionality plugin. This way, your readers will see a default image when sharing that post on Facebook, for example:

function jeherve_custom_image( $media, $post_id, $args ) {
	if ( $media ) {
		return $media;
	} else {
		$permalink = get_permalink( $post_id );
		$url = apply_filters( 'jetpack_photon_url', 'YOUR_LOGO_IMG_URL' );
	
		return array( array(
			'type'	=> 'image',
			'from'	=> 'custom_fallback',
			'src'	=> esc_url( $url ),
			'href'	=> $permalink,
		) );
	}
}
add_filter( 'jetpack_images_get_images', 'jeherve_custom_image', 10, 3 );

It’s worth noting that the fallback image has to be larger than 200 x 200px, as per Facebook requirements. If your image is smaller, Facebook will ignore it.

Reference

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Jetpack 2.5: Google Integration, VideoPress, and Facebook Embeds

In the latest update to Jetpack, we have some exciting new features to share with you including integration of Google services and products, adding VideoPress to our list of modules, and the ability to embed your Facebook updates into your blog posts. Let’s take a closer look at each of these new features!

(more…)

Posted in Releases | Tagged , , , , | 38 Comments

How to add a custom Open Graph image tag to your home page

When you share a post on Facebook, or when Jetpack Publicize publishes a post to your Facebook page, Facebook crawls the page and looks for Open Graph meta tags to build a complete post preview (with an image, title, description, …).

Jetpack automatically creates these meta tags for you, so you don’t have to worry about it!

However, Jetpack doesn’t create any image meta tag for your home page.
If you want to add your own custom image meta tag there, you can add this code to your theme’s functions.php file, or to a functionality plugin:

function fb_home_image( $tags ) {
	if ( is_home() || is_front_page() ) {
		// Remove the default blank image added by Jetpack
		unset( $tags['og:image'] );

		$fb_home_img = 'YOUR_IMAGE_URL';
		$tags['og:image'] = esc_url( $fb_home_img );
	}
	return $tags;
}
add_filter( 'jetpack_open_graph_tags', 'fb_home_image' );

It’s worth noting that the fallback image has to be larger than 200 x 200px, as per Facebook requirements. If your image is smaller, Facebook will ignore it.

Posted in Code snippets, Tips & Tricks | Tagged , | 1 Comment

Remove Jetpack’s Open Graph meta tags

If you’ve activated the Sharing or Publicize module, Jetpack will automatically add Open Graph meta tags to each one of your posts. These tags are used by Facebook to gather information about the post and build a post preview when one of your readers shares a post on Facebook.

If you already use another plugin to handle Open Graph meta tags on your site, we’ll automatically deactivate Jetpack’s Open Graph meta tags for you, to avoid any duplicates.

If, however, you’ve added these tags to your theme or built your own plugin, you’ll want to add the following code to your theme’s functions.php file or to your plugin, to deactivate Jetpack’s Open Graph meta tags:

add_filter( 'jetpack_enable_open_graph', '__return_false' );
Posted in Code snippets, Tips & Tricks | Tagged , , , | Comments Off

Jetpack 2.0: Publicize to Facebook, Twitter, LinkedIn, Tumblr; Post by Email; Photon; Infinite Scroll

The past nine releases of Jetpack have started to reveal our vision for next-generation features that will boost WordPress’ incredible success by making it more social, more connected, more mobile, and more customizable.

Over three million downloads later, we’re excited to report that the community has embraced this seemingly impossible vision for combining the best of hosted and non-hosted WordPress. This tenth release brings some of the most-asked-for features into the hands of millions of Jetpackers.

Publicize to Twitter, Facebook, LinkedIn, Tumblr…

You no longer have to jump through hoops and developer portals to connect your blog to your friends on your favorite social networks. Through Jetpack and your WordPress.com account, you can connect to each network with just a few clicks and broadcast to your audiences and followers across several networks, making WordPress your true digital hub. Activate Publicize from the main Jetpack page in your dashboard, then go to Settings → Sharing to add social sharing connections.

Post by Email

If you live in Gmail, Outlook, your BlackBerry, or just find it easiest to email on the go, you’ll love the new Post by Email feature. Email anything to your secret address — a photo, a video, a bunch of photos, an audio file, ten pages of single-spaced text — and we’ll figure out how to make it beautiful and put it on your blog literally within seconds after you send it. Combined with Publicize and the previously-released Subscriptions module, that post will go out to all your friends including ones that subscribe via email, completing the loop of email / blog nirvana. To set up your special address go to Users → Your Profile in your dashboard and click the “Enable Post By Email” button.

Photon Your Images

Have you ever switched themes to find that full-width images break out of the layout and no longer fit your theme? Are you frustrated that images on your blog take too long to load? Jetpack Photon fixes all of that by making the advanced image acceleration and image editing service from WordPress.com available to the broader WordPress community, essentially making every image a fully dynamic object that themes and plugins can transform to their heart’s content without killing your server. In fact, if you enable Photon, you will see your CPU and bandwidth usage plummet as images are served through the global WordPress.com cloud, meaning less load on your host and faster images for your users.

Infinite Scroll

Infinite Scroll brings the future of reading on the web to your website. Speed and performance are key, and Infinite Scroll loads new content quickly without a full-page refresh. Instead of the old way of navigating down a page — by scrolling and then clicking a link to get to the next page and waiting for the page to refresh — infinite scrolling pulls the next set of posts into view automatically when the reader approaches the bottom of the page. Your theme needs support for this to work. There are already several themes in the directory with Jetpack Infinite Scroll support and theme authors will find documentation for adding it to any theme on jetpack.me.

Onwards…

Jetpack 2.0 isn’t just about shiny new things, we’ve also fixed dozens of bugs and under-the-hood things to keep Jetpack one of the smoothest running, most secure, and most stable plugins out there.

I want to personally thank all of the members of the Jetpack community who have shared countless hours of testing, feedback, and criticism. Your thoughts and passion have made the plugin immeasurably better than it would have been otherwise, and rest assured we’re still listening closely to your feedback around better stats, module activation and deactivation, developer mode, translation, and documentation.

Posted in Features, Milestone, Releases | Tagged , , , , , , , , , | 90 Comments
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